DJ Latin Prince Bio
The Latin Beginning.

DJ Latin Prince’s musical career began in 1982,
mixing and providing music at local parties, weddings,
as well as schools. However, 1987 can be seen as the
starting point to his rise in urban music mixing.

A household name in the San Francisco Bay Area
music scene, Latin Prince had a huge following,
notably at City Lights, The X, Sound Factory, Club
Mirage, Giovanis to name a few. Eventually, in 1992,
Latin Prince found himself a slot on the number 1
rated radio station, KMEL.

Mixing it up.

Mixing with the likes of former mentor, Alex Meija
(Radio AOL/former A&R, Virgin Records), Glenn Aure
(Capitol Records), Dave Meyer (Wicked Mix), Franzen
Wong (KVEG, Las Vegas) and Rick Lee (KMEL), they
collectively formed the original line up for the ALL
STAR DJS.

In 1997, Latin Prince packed his vinyls at KMEL
and moved to Los Angeles, becoming the Associate
Producer, alongside Ricky Leigh of HITS Magazine, for
his famous mix show column.

A Different Cut Altogether.

Running the column for 5 years, Latin Prince then
decided to have a go at the label side. In 2001, he
joined the urban staff at MCA Records, as the National
Director of Rap Promotions. Here, Latin Prince found
huge success, breaking records of the more famous
stars, like Mary J. Blige, Common, Roots, Talib Kweli,
Field Mob and many others.

By 2003, MCA decided to close its doors, and Latin
Prince formed his own Marketing & Promotions
company in return. Urban Jungle Music, got off to a
very good start, consulting on projects for J Records,
Geffen Records, Universal Records, Atlantic Records,
RSMG, Interscope and so much more.

As National Mix Show Director for TVT Records, Latin
Prince was part of the double platinum success of Lil’
Jon & The East Side Boyz. He also worked with Teedra
Moses, China White, 213, Pitbull (Gold), Ying Yang
Twins (who recently went gold and platinum) and so
much more.

The World Wide Latin.

Athough busy consulting and producing, DJ Latin
Prince continues to drop mixes at radio stations all
over the country. One of it is Radio AOL, which enables
him to be heard worldwide via web. What Latin Prince
should be recognized for is the collaboration and
the union of Bum Squad DJz and MSPOT. (The 1st
 

DJ Squad to have a mix show channel on all Sprint
Phones)

Wanting to take mixed music and garner recognition
for his crew, Latin Prince established the BUM SQUAD
DJz’s website, helping them break new music across
the country and around the world. Latin Prince is also
instrumental in the development of the BUM SQUAD
DJz Magazine, (www.bumsquaddjz.com/magazine).
Another achievement is the creation of Bum Squad
Djz dot com, the largest and most popular site for DJs
around the world to download new music from all the
music labels.

The Prince, Claiming his throne.

Latin Prince is now currently the new National
Director of Mix Show West Coast, Universal Records,
Motown, Los Angeles. Among the artist that he is
currently working with are Lil’ Wayne, Ali & Gipp,
Penelope Jones, Chamillionaire, 216, Remy Martin
and many others.

DJ Latin Prince still mixes, and tours worldwide to
Croatia, London, Paris, Bangkok and several countries
every month.

20 Million and Counting.

The Bum Squad DJz’s have now become the most
explosive DJ Movement in the music industry.

20 million hits in 2007. 35 – 40 odd unique visitors per
month. It is no wonder that www.bumsquaddjz.com
has become the first and largest meeting ground for
DJs in the world.

With a huge following in the United States, Croatia,
United Kingdom, France, Spain and several countries
across the globe, www.bumsquaddjz.com can
accumulate at least 1 million hits a month.

Not content with the online following, The Bum Squad
DJz’s have their own magazine, and also have been
featured in international publications, more recently
the Croatian Cosmopolitan and Playboy.

Launched in 2004 by Latin Prince, www.bumsquaddjz.
com allows DJs to quickly identify and expose the
hottest tracks from artistes, helping to generate
significant radio play and helps launch the artistes’
albums further.  www.bumsquaddjz.com  also
acquires exclusive tracks from music heavyweights
like Eminem, Snoop Dogg, Mary J. Blige, The Game
and more. With its successful and established
“Sound Bank” being updated daily, Bum Squad Djs
can download and spin at various clubs and events,
gaining immense exposure, which generate huge
numbers for the records.

10,000 Users and Rising.

www.bumsquaddjz.com has over 10,000 registered
Sound Bank users, as well as 120 official Bum Squad
DJ members, providing a home (or network, if you
may) for DJs to congregate and discuss the latest
tracks and mixes, and an avenue for record labels to
license the most recent tracks. The message board
alone currently has thousands of registered users and
7,000 active users in the forums.

2 Years and Growing.

Recently, The Bum Squad DJz threw their 2nd Annual
Bum Squad DJz Family Reunion, an event which DJ
Latin Prince honoured fellow DJs by treating them to
four days of exclusive treatment from artistes, record
labels, as well as corporate sponsors.

This special event allows DJs to be up close and
personal, acquire drops, get interviews, exclusive new
music and a first new look at music products before it
hits the market.

What the Bum Squad brand does is more than
just networking. It allows budding DJs to getting
endorsement deals with big time players, such
as Adidas or even Scion. The official Bum Squad
Headphones are courtesy of Skull Candy. New Line
Cinema even hosted an exclusive VIP screening of
the summer hit Rush Hour 3, for the DJ outfit. And
in support for what Latin Prince has done for the DJ
industry, hip hop’s finest came out to support the
movement. Artistes such as Common, Three 6 Mafia,
Baby Bash, Glasses Malone, Papoose, Yung Berg were
there. (Immense support were received from record
labels such as Universal Motown, Interscope, TVT,
Jive, Atlantic and Geffen)

Pushing the music further.

Bringing forth the urban and hip hop movements.
With unique partnerships and alliances, this is the
year to take over the world.

This, is the year of the Bum.

For further info and bookings, kindly contact:

YZ International Artiste Management

T - +6 012 2689111/+6 03 42928533

E - yaniz@yzinternational.com

Latin Prince Diskography

CLUBS
1991 - 1997 C it y Ni ght s - San Franc is coTh e S ou nd Fac tory - S an Fr an ci sco C lub X - S an Fr anci sco 1015 Folson - S an Fr ancisco D NA - San Francisco

March 2007 C lub G ibu s - Par is C lub D ebaser - S tockholm - S weden April 2007 Klik Part y - Clu b Aquar ius - Z agr eb - Croat iaN ic ky Hunt er - Forbi tt en Ci ty - Los AngelesC lub R epubli ca - Rio De Janeir o - B razil

May 2007 Club Aquariu s - Zagreb - C roat ia Toc B ar - Houston - TexasC lub G o - El Pas o - TexashJu ne 2007 Pl ayboy Par ty - Zagreb - Cr oat ia N au ghty By Natur e - War saw - Pol an d B lackout Loun ge Club Aquari us - Zagreb - Croati a hJu ly 2007 C lub G otham - Zadar - Croati a hAugu st 2007 C lub Aquar iu s - Novalj a Is land of Pag - Cr oat ia - s ponsored by AXEC af fe Zbi rac - S plit - Croat i a hSep temb er 2007 M TV M usi c Aw ar ds - Br it ney S pear s DJC lub Aquar iu s - Tony Tou ch - Zagreb - Croat i a C lub G otham - Tony Tou ch - Zadar - Croati a C hri st ian Audi gier Ru nway Part y - L os An gelesR eliant Arena “S crewfes t” - Hous ton - TexashOct 2007 Hotel Ant unovic - Vert igo Bar - Zagreb - Croati a Hard Rock Hot el - B ody Engli sh - Las Vegas C lub Q ube - R ome - Italy G lobal Gath er i ng - Melaka - Malaysi a S li ms - Bangkok - Th ai land R oute 66 - Bangkok - T hailand hNovember 2007 Hotel Ant unovic - Vert igo Bar - Zagreb - Croati a s ponsored by Henness yTao - Las Vegas - Cr oat ia C lub Q Cs - Los AngeleshDec 2007 O penin g up for 50 Cent - Zagreb - Croati a Vert igo Bar “50 Cent Aft er Par ty” Spons or ed by B elvedereC lub M ar asc hin o - Zagreb - Croati a B ar Rumba - London Topas Ni ght Cl ub - Z ug - Swi tzer land Hotel Ant unovic - Vert igo Bar - w/Ni na S ky - Z agr eb - C roat ia spons ored by Henn essy & D on Per i gnon hJan uary 2008 C lub Ham Ham - Zagreb - C roat ia M ar asc hin o - Zagreb - Croati a S hadow B ar - Houston - TexasPure - L as Vegas hFeb 2008 G rammy Awards - L os An geles spon sored by Ni ke

Club Republic - New Orleans Maraschino - Zadar - Cr oat ia h
March 2008 Hard Roc k - Macedoni a Club Au roa - Pr imost en - Croati a Mart in i Ranch - S an D i ego The Whi skey - Calgar y - Canada hApril 2008 Club St er eo - Ri jeka - Croati a Club Solo - Por tland - Oregon hMay 2008 Hac ienda - Voc ide, S ibeni k - Croati a Zouk Cl ub - K uala L umpur - Malaysi a JOBS & PRODUCTION CREDITS: h1991 - 1992 Radio DJ @ K MEL - San Franc is co h1997 - 2002 As soci ate Edi tor For HITS Magazin e - Mu si c Trade Magazi ne • Ins tr umental in set ti ng up c areer s of ar ti st li ke Mi ss y Ell iot, Li l K im, B one Th ugs & Har mony, Bi g Pu n, Wu-Tang Clan, B ust a Rhymes , The F ugees , L au ren Hi ll & many other s. h2002 - 2004 Nati onal D ir ec tor Of Mi x-Sh ow Promoti ons for MCA Records• Wor ked wit h: Mary J Bli ge, Common, Th e Roots , S noop Dogg, Tali b K weli and M os D ef,part of th e t eam that broke M ar y J B lige, The R oot s and Common selli ng over 10 milli ons un it s.h2004 - 2006Nati onal D ir ec tor Of Urban Mi x Show for TVT R ecords• Wor ked wit h: Li l J on & Th e Eas ts ide Boyz, Pi tbul l, Teedra M os es, Yi ng Yang Twi ns.• Wor king wi th: Li l Jon - helped h im sell over 5 mi lli on uni ts . Was cr it i cal on breaking Pit bull’s career an d helpin g hi m s ell over 1 mi lli on un it sh2006 ~Nati onal D ir ec tor Of Urban Mi x Show for Un ivers al - Motown • Wor king wi th: Li l Wayn e, Bi rdman, Akon, D avi d B anner, Nelly, Mya, Ashant i, Ja R ule. Wor ked on Akon’s latest al bum h elp ing hi m s el l over 5 mill ion uni ts wor ldwi de.h2008 Co-Produ cin g wi th Gl as ses Malone - Uni ver sal - Motown /Cash Money R ec or dsProduci ng new B um Squad DJz Album ( als o S wi zz B eat z, Da Runn er s, DJ Khaled & Akon ) - Uni ver sal - Motown Remixin g & Mash -U psAl so wor ked wi th art is t in t he R eggeaton wor ld li ke:Daddy Yankee - Int ers cope Records , Zi on - SRC /Uni ver sal Calle 13 - S on y Lat in o, Ivy Queen - La Cal le Records , Volt io - Sony Lati no• Res ponsi ble for marki ng & r adio promoti on s to h elp thes e art i stes s ell over 3 mill ion uni ts MUSIC VIDEO APPEARANCESSwi zz B eatz “It s Me” - Uni ver sal-MotownGlass es M alone ft Akon “Cert if ied” - Uni vers al - Mot own /Cash MoneyKodak ft Pi mp C “Sweat Shop” - IndependentWi ne-O “Hokey Pokey - Uni ver sal - Republi cMOVIE APPEARANCESSi st er Ac t 1 & 2 - D is ney/Hollywood Rec or ds

(Selected)Live Discography/
Residencies

06/2008
Shadow Bar - Houston, TX
Bakaga Bar - Zagreb - Croatia
Maraschino - Zadar & Zagreb - Croatia
Area - Hollywood, CA

07/2008
Prospect Lounge - San Diego, CA
Ron Hill “Summer Tour” Caffe Zbirac - Split - Croatia
Club Hacienda - Vodice - Croatia
Hennessy Artistry “The Global Art Of Mixing” w/Flo-
Rida - Kuala Lumpur - Malaysia
Club Bling - Shanghai, China

08/2008
Club Aurora - (Bum Squad DJz European Reunion)
- Primosten - Croatia
Axe Beach Party - Zrce - Croatia
Club Aquarius “Klick Party” Zrce - Croatia
Petar Pan Club - Makarska - Croatia
Spin Ultra Lounge - Walnut Creek, CA
Club Vessel (w/Keri Hilson) - San Francisco, CA

10/2008
Club Love - Washington DC
Club Hucci - Newcastle - UK
Sea Club - Newcastle - UK
Shamballa - (Grand Opening Bassment) - Zagreb
- Croatia
Maraschino - Zadar & Zagreb - Croatia
Area - Hollywood, CA
Boulevard 3 - Hollywood, CA

11/2008
Club Teazers - Salt Lake City - Utah
Area - Hollywood, CA

12/2008
Club Bling (Xmas Bash) - Shanghai - China
Club Bling (New Year’s) - Shanghai - China

www.bumsquaddjz.com

 

LATIN
PRINCE
PRESS
REPORTS
& COVERAGE

Clockwise, from right:

Playboy (Croatia), Klik (Croatia), Junk
(Malaysia), Juice (Malaysia), Cosmopolitan
(Croatia).

     

2009 DjLatinPrince.com. Designed by Jole. All Rights Reserved